"Started in 2008, Frederic Van Hoecke now works with a scalable team of enthusiastic, talented and experienced professionals, partners and friends.
As a well oiled network of creative designers, strategists, artists, hands-on project managers, builders, entrepreneurs, and other hospitality and retail passionistas, we might be a bit rock 'n roll. Yet we take it very personal and we deliver.
Together, we launch your projects to the stars."
SOME OF OUR STARS:
A BRAND NEW GIGANTIC SPORTIVE HOSPITALITY PROJECT:
> 2022 - WON PITCH - (B)
CONCEPT IN DEVELOPMENT
ALOFT BRUSSELS SCHUMAN:
> 2020 - TRIPADVISOR TRAVELERS' CHOICE - (B)
TOP 10% TRAVELERS' RATINGS
FERNAND OBB DELICATESSEN:
> 2020 - GAULT & MILLAU (B)
POP OF THE YEAR
> 2018 - VISIT.BRUSSELS AWARDS - (B)
NOMINATED - BEST GASTRONOMIC CONCEPT
> 2018 - BEST PRAWN CROQUETTE BRUSSELS - (B)
WINNER - CONTEST BY FOOD JOURNALISTS & STAR CHEF PIERRE WYNANTS
QUEEN A HOTEL (NOW INDIGO HOTEL):
> 2017 - VENUEZ HOSPITALITY AWARDS - (B)
NOMINATED - BEST HOTEL CONCEPT - WITH TURBOZEN FOR PREM GROUP
FOUR POINTS HOTELS BY SHERATON:
> 2016 - MARKETING AWARD STARWOOD HOTELS - (WORLDWIDE)
NOMINATED - CONCEPT FOR RAISE THE BAR
> 2014 - WON PITCH - (EU, EMEA)
CONCEPT FOR RAISE THE BAR
BEAUDEVIN AUTOGRILL:
> 2011 - AMERICAN SOCIETY OF INTERIOR DESIGNERS AWARDS - (US)
FIRST PLACE - CONCEPT FOR CRENEAU & AUTOGRILL
> 2010 - AIRPORT FOOD & BEVERAGE AWARDS - (UK)
FIRST PRIZE - CONCEPT FOR CRENEAU & AUTOGRILL
> 2009 - FIDIAS AWARDS - (B)
NOMINATED - CONCEPT FOR CRENEAU & AUTOGRILL
> 2008 - NEGOCIO AWARDS - (B)
WON "CONCEPT OF 2008" - CONCEPT FOR CRENEAU & AUTOGRILL
VERITAS:
> 2008 - NEGOCIO AWARDS - (B)
"RETAILER OF 2008" - DESIGN FOR CRENEAU & VERITAS
SHOPPING 1 GENK:
> 2008 - WON PITCH - (B)
CONCEPT FOR CRENEAU & ING & REDEVCO
THESE DAYS OFFICES:
> 2008 - DESIGN WEEK MAGAZINE AWARDS - (UK)
NOMINATED - DESIGN FOR CRENEAU & THESE DAYS
> 2007 - FX DESIGN AWARDS - (UK)
NOMINATED - DESIGN FOR CRENEAU & THESE DAYS
FORTIS BANK WHITE ROOM:
> 2003 - BENELUX EVENT AWARDS - (B)
NOMINATED - DESIGN FOR CRENEAU & FORTIS BANK
OUR STORY:
> FOR YEARS BECOMING A CIVIL ENGINEER SEEMED LIKE THE LOGICAL THING TO DO FOR FREDERIC VAN HOECKE, WHO HAS PROUD ROOTS IN GHENT. YET ALMOST BY COINCIDENCE AND QUITE LAST MINUTE HE DISCOVERS HIS REAL PASSION; INDUSTRIAL DESIGN. HE MOVES TO ANTWERP TO STUDY AND MEANWHILE EAGERLY TAKES THE OPPORTUNITY TO ALSO GO AND STUDY IN LONDON. MEATING LOTS OF NEW FRIENDS AND FRESH IDEAS, THESE ARE COMPLETE EYE OPENERS.
> FREDERIC GRADUATES SUCCESSFULLY AND SOME WORKING EXPERIENCES FOLLOW AT INDUSTRIAL DESIGN OFFICES SUCH AS PARS PRO TOTO AND BAILLEUL, AND WITH MORE ARTISTICPRODUCT DESIGNERS SUCH AS MAARTEN VAN SEVEREN, HANS DE PELSMACKER AND JOS DEVRIENDT AT LIGHT. > THIS MAKES A BIG IMPRESSION AND FREDERIC FAIRLY QUICKLY STARTS TO WORK AS AN INDEPENDENT SENIOR DESIGNER FOR THE RENOWNED DESIGN AGENCY CRENEAU INTERNATIONAL. HERE HE IS CREATIVELY RESPONSIBLE FOR NUMEROUS SUCCESSFUL AND COMMERCIAL DRIVEN PROJECTS IN AN INTERNATIONAL CONTEXT. HE IS INVOLVED IN THE WORLD OF RETAIL, FASHION, BARS, RESTAURANTS, EVENTS AND HOTELS AND EVEN PIONEERS IN THE FIRST PROJECTS AT THE OFFICE IN DUBAI.
> THIS IS A GREAT LEARNING EXPERIENCE. BY BEING ABLE TO PARTICIPATE IN THOSE MANY PROJECTS, BY STANDING IN THE FRONT LINE AND BY EXPERIENCING ALL THOSE FANTASTIC CLIENTS AND COLLEAGUES, FREDERIC LEARNS THE TIPS & TRICKS OF HOW RETAIL AND HOSPITALITY REALLY WORKS. FREDERIC IS FASCINATED BY DESIGN, BUT EVEN MORE BY PEOPLE. THEREFORE IT IS TIME TO CHANGE THE SETTING; FREDERIC FINALLY STARTS HIS OWN DESIGN STUDIO SEED IN 2008 TO MAKE EVEN MORE PEOPLE & BRANDS BLOOM BY CREATING CONNECTING STORIES AND DESIGNS.
> TODAY S.E.E.D. HAS GROWN BIGGER AND CONSISTS OF A SCALABLE TEAM OF PASSIONATE, TALENTED AND EXPERIENCED PROFESSIONALS AND PARTNERS, READY TO LAUNCH YOUR PROJECTS TO THE STARS.