Awards & Key Moments:
"We make your dna, what you stand for, tangible via real experiences, a real rebel character, artwork and unique bespoke furniture"
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Almost 25 years Frederic Van Hoecke & Studio Seed design & build interiors that work, many recognised by awards and the press.
Moxy Antwerp by Marriott:
2025 – Hospitality Awards (B) – Bronze Trendiest Hospitality (All Categories)
2025 – Hospitality Awards (B) – Bronze Best Hotel
2025 – Hospitality Awards (B) – Nominated Best Newcomer (All Categories)
2024 – Featured in Belgian TV & press – Selected by Marriott for the European 10th anniversary press release
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Monte Marcella, Flanders Altitude Resort:
2024 – Highlighted by national media (VTM, VRT, FocusTV, Vive Le Vélo,…) (with Pars Pro Toto)
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Bluecrux, Offices:
2024 – Best Workplaces in Belgium Nr 5 Medium Sized
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Aloft Brussels Schuman by Marriott:
2020 – Tripadvisor Travelers' Choice – Top 10% Travelers' Ratings
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Fernand Obb Delicatessen:
2020 – Gault & Millau Pop Of The Year (B)
2018 – Visit.Brussels Awards (B) – Nominated Best Gastronomic Concept
2018 – Best Prawn Croquette Brussels (B) – Winner, jury with legendary Chef Pierre Wynants
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Queen A Hotel (Now Indigo Hotel):
2017 – Venuez Hospitality Awards (B) – Nominated Best Hotel Concept (with Turbozen & Prem Group)
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Four Points Hotels by Sheraton for Marriott:
2016 – Marketing Award Starwood Hotels – Worldwide nomination for Raise The Bar concept
2014 – Pitch Winner (EU, EMEA) – Concept for Raise The Bar
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Beaudevin Autogrill:
2011 – American Society of Interior Designers Awards (US) – First Place (with Creneau)
2010 – Airport Food & Beverage Awards (UK) – First Prize (with Creneau)
2009 – Fidias Awards (B) – Nominated (with Creneau)
2008 – Negocio Awards (B) – Winner "Concept of the Year" (with Creneau)
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Veritas:
2008 – Negocio Awards (B) – Winner "Retailer of the Year" (with Creneau)
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Shopping 1 Genk:
2008 – Pitch Winner (B) – Concept for ING & Redevco (with Creneau)
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These Days Offices:
2008 – Design Week Magazine Awards (UK) – Nominated (with Creneau)
2007 – FX Design Awards (UK) – Nominated (with Creneau)
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Fortis Bank White Room:
2003 – Benelux Event Awards (B) – Nominated (with Creneau)
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Tech Art Award:
1998 – Belgium – Nominated (with Imec)
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Some References:
Thank you to all our clients who trusted us to bring their projects to life, sometimes even across multiple locations.
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Hotels;
Moxy Hotel Antwerp (BE)
Moxy Hotels Ghent (BE)
Monte Marcella (BE)
Aloft Hotel (BE)
B&B Hotels (FR)
Indigo Queen A Hotel (BE)
Sheraton (BE)
Marriott Hotels (BE, FR)
Starwood Hotels (EU)
Four Points by Sheraton
(DE, IT, SP, SL, BE)
Hilton (FR, B)
NH Hotels (NL)
Novotel (UAE)
Ibis (UAE)
...
Restaurants;
Fernand Obb (BE)
Woké (BE)
Lunch Garden (BE)
Queen A Kitchen (BE)
Atelier Banchan (BE)
O'yo (BE)
Trainspot (JP)
Skol (RW)
Ami (BE)
Marcel (BE)
De Zoutkorrel (BE)
Guylian Chocolate Café
(AU, UAE, SG, KR, BE)
Beck's Beer (UA, RU)
Beaudevin Autogrill (BE, IT, FR, US)
...
Offices;
Jet Import Red Bull (BE)
Acco Offices (BE)
Bluecrux (BE, US, IR)
Flemish Government (BE)
Ahler's (BE)
Sylvester Productions (BE)
Deutsche Bank (BE)
Dubo (BE)
VF Corporation (BE)
These Days (BE)
...
Shops:
Surf Shop (NL, ES)
Martens Hout (BE)
De Vos Pharmacy (BE)
VF Corporation (BE)
Lee Jeans (DE, UK, IT, BE)
Lukoil (NL, BE)
Cash Converters (BE)
DEA Kitchens (BE),
Van Marcke (BE, FR)
Blicious (BE)
Hippo Royale (BE)
Plantage Books & More (NL)
Shopping 1 (BE)
Stills (BE, NL)
Anna Etcetera (BE)
Vijgeblad (BE)
Fortis Bank (BE)
Veritas (BEx100!)
...
Private Residences:​
Castle in Antwerp (BE)
Art Villa in Bazel (BE)
Deco Apartment in Ghent (BE)
Country Villa in Bazel (BE)
Bohemian House in Hasselt (BE)
Micro Loft in Antwerp (BE)
Italian Loft in Brussels (BE)
Family House in Antwerp (BE)
Country Villa in Kalmthout (BE)
...
Objects;
Nouvelle Vague Lounge (Compagnie)
Kami / Keiko (Artwork)
Moon Light (Frey)
Neon Says (Bonfire)
Wings Tables (Frey)
Tube Tree (Artwork)
Portview Chair (Six Inch)
Camper Meeting (Artwork)
Rosanna Light (Frey)
Four Points Award (Artwork)
Merry-Go-Round (Artwork)
Brasil Lights (Frey)
Amici Tables (Frey)
Anemone Chandelier Light (Frey)
A Life Of Love Bookcase (Frey)
...
Lectures & Expos:
Exchanging knowledge and passion about creativity with colleagues, visitors, students, ​...
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2024 – Interview Hotelvak Magazine
about Hospitality Design
2019 – Jury LUCA School of Arts Brussels
about Interior Design
2019 – Lecture Karel De Grote Hogeschool Antwerp about marketing in Hospitality & Retail
2018 – Jury LUCA School of Arts Ghent
about Interior Design
2015 – Workshops "Raise The Bar" in hotels in Munchen, Ljubljana, Brussels, Bolzano, Barcelona about Design, Story, F&B
2011 – Workshop SME fair in Brussels Expo
about Green Economy & Creativity
2007 – Lecture PXL School of Arts Hasselt
about Hospitality & Retail
2006 – Workshop Plantage Books & More
about Retail Design & Merchandising
2004 – Tv show "Witte Raven"/"Faking It", professional in episode about Interior Design
2003 – Lecture Biennale Interieur Kortrijk
about Hospitality & Retail Design
2000 – Workshop for city architects
about the then future Stadshal Ghent
1999 – Interview Topradio
about Inventors & Product Design
1995 – Interview AVS tv
about Product Design
...
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2025 – Expo in Forbidden City in Antwerp
2025 – Rejection Gallery Antwerp
2024 – Expo in Borgerhub in Borgerhout
2023 – Expo in Raapstraat in Antwerp
2022 – Expo in Joossensgang in Antwerp
2021 – Expo in Academie in Antwerp
2018 – Artwork in Office in Kortrijk
2011 – Artwork in Shop in Leuven
2010 – Artwork in Fabriekshal in Mechelen
2005 – Artwork for Lee in Berlin, Firenze
2004 – Artwork in De Vooruit in Gent
2002 – Performance in De Centrale in Gent
2002 – Performance in Buda in Kortrijk
2001 – Performance in De Vooruit in Gent
2001 – Expo Artsenede in Assenede
2000 – Expo Claustrofobia in Rochefort
2000 – Expo in Grauwzusters in Antwerpen
...
Some Kind Words:
Koen:
> Global Design Marriott
> Moxy Hotel Antwerp​
"Great result and also positive reactions of friends that already stayed over. Thanks for working together."
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Alwin:
> Brand Manager Europe Starwood Hotels (now Marriott)
> Four Points by Sheraton in Europe​
"Working with Frederic on elevating the bar concept for all Four Points Hotels across EAME was nothing short of inspiring. His visionary insight into interior design and spatial concepting brought the atmosphere to life, turning ideas into spaces that truly connect with guests. Frederic doesn’t just design environments; he understands how people feel, move, and experience them. That empathy, paired with his creative foresight, made him an essential partner in imagining future-forward bar concepts that spark joy and interaction."
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Cédric:
> Founder & Chef
> Fernand Obb​
"Toi aussi tu te sens bien quand tu viens chez Fernand Obb? Pour ça tu peux remercier Frederic qui a conçu l'espace dans lequel tu hésites entre une sauce deli et une ouille-ouille. Plus qu'un architecte, Frederic est devenu un ami de la Famille Fernand et on le remercie bien fort pour son aide précieuse!"
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Jean-Marie:
> Product Manager Europe
> B&B Hotels​
"C'est vrai, comme promis par le designer; quand on voit le concept pour la première fois en réalité, il provoque immédiatement un impact énorme et une véritable expérience "wow"."
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Patrick:
> Guest
> Moxy Hotel Antwerp​
"I'm also an architect, so the design appeals to me a lot. It looks like CitizenM qua concept, something I notice from my own profession."
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Marijke:
> Guest
> Moxy Hotel Antwerp​
"“Zeer vriendelijk. Prachtige inrichting en interieur van het hotel. De designer laat het voelen als een authentieke hostel: mensen werken, anderen spelen spelletjes, maar toch met alle comfort en luxe van een echt hotel.”l"
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Dimitri:
> Visual Merchandising Manager Europe
> Lee Jeans at VF Corporation​
"Had the chance to work with Frederic on many different projects; From POS design to Shops, Fixtures, Fair Stands, etc...during my time at VF Europe, for the Lee Jeans brand.
It was always a great joy and very rewarding road to work with Frederic, as he is not only creative and inventive, but never looses sight of the clients needs and ultimate goal; a great realistic result. Would definitely work again with Frederic at any given time and warmly recommend him to anyone."
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Veronique:
> Showroom Manager
> DEA Keukens​
"“Het draait allemaal om menselijk contact. Ik geniet van de open visie van ons nieuwe DEsign Atelier. Een echt atelier nu. Mensen zien ons meteen aan onze centrale werkbanken, er zijn geen barrières, geen drempels. We zijn er om samen te werken met onze bezoekers, maar we dringen ons niet op."
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